Students completing the AAS Degree should be able to –

• Organize and promote a special event or meeting utilizing appropriate industry techniques
• Discuss technology platforms within industry-specific distribution and promotion processes in order to anticipate market trends
• Develop marketing strategies specific to Hospitality & Tourism 
• Manage lodging operations throughout the guest cycle to maximize revenues
• Use industry-specific cost control terms and techniques to improve profitability
• Implement operational strategies that optimize Balanced Scorecard results

See Course Sequences for more information.

Two years
92 credits

General Education Requirements (20 credit hours)

COMM218 Interpersonal Communication (or higher)

MTH060 Introductory Algebra+ (or higher)

PSY104 Workplace Psychology+ (or higher)

WR121 The College Essay+ (or higher)

WR227 Technical Writing

Hospitality and Tourism Management Degree Core Requirements (72 credit hours)

BA101 Introduction to Business

BA206 Business Management Principles

BA226 Business Law 1

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM105 Restaurant Operations 

HTM107 Hospitality Cost Control

HTM114 Travel Destination Geography

HTM125 Special Event Planning

HTM127 Selling in Hospitality and Tourism Management

HTM131 Customer Service Management

HTM138 Foods and Beverages: Gastronomy

HTM143 Computer Reservation Systems

HTM203 Service Marketing

HTM209 Lodging Operations

HTM224 Catering and Banquets

HTM226 Meetings and Conventions

HTM290 Hospitality and Tourism Management Strategic Management

The Hospitality Management certificate focuses on hospitality industry careers related to hotel operations, marketing and sales; meeting, convention and special event planning; catering and banquet operations; and casino supervision. The certificate prepares students for direct entry into the workforce and allows them to continue their education into the Hospitality Management associate of applied science degree program.

Students completing the Hospitality and Tourism certificate should be able to –

• Organize and promote a special event or meeting utilizing appropriate industry standards
• Establish a service-profit link to deliver competitive guest experiences in diverse cultural groups
• Demonstrate the ability to anticipate market trends within industry-specific distribution processes and technology platforms

See Course Sequences for more information.

One year
48 credits

General Education Requirements (16 credit hours)

COMM218 Interpersonal Communication (or higher

MTH060 Introductory Algebra+ (or higher)

PSY104 Workplace Psychology+ (or higher)

WR121 The College Essay+ (or higher)

Hospitality and Tourism Management Certificate Core Requirements (32 credit hours)

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM105 Restaurant Operations

HTM125 Special Event Planning

HTM127 Selling in Hospitality and Tourism Management

HTM131 Customer Service Management

HTM138 Foods and Beverages: Gastronomy

HTM143 Computer Reservation Systems

The Food and Beverage Management certificate prepares students for direct employment in food and beverage supervision In the following fields –

• Hotels, resorts, and convention/exposition centers
• Catering and event companies
• Free-standing bars
• Restaurants and food trucks
• Attraction-based concessions such as museums, gardens, and zoos
• Tasting rooms in wineries
• Microbreweries and craft distilleries
• Local attractions or institutions with food service such as theme parks, museums, hospitals, schools, and correctional facilities

Students completing the Food and Beverage certificate should be able to –

• Establish a service-profit link to deliver competitive guest experiences to diverse cultural groups
• Develop marketing strategies specific to Hospitality & Tourism
• Use industry-specific cost control terms and techniques to improve profitability

See Course Sequences for more information.

Ten months
36 credits

Food and Beverage Management Certificate Requirements (36 credit hours)

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM105 Restaurant Operations

HTM107 Hospitality Cost Control

HTM125 Special Event Planning

HTM131 Customer Service Management

HTM138 Foods and Beverages: Gastronomy

HTM203 Service Marketing

HTM224 Catering and Banquets

The Lodging Management certificate prepares students for direct employment in lodging supervision in the following businesses –

• Hotels
• Motels
• Resorts
• Inns
• Bed & Breakfast accommodations

Courses focus on –

• The history and current landscape of the hospitality and tourism industry
• Market segmentation of lodging guests
• Supervising guest service employees
• Lodging guest accounting and record-keeping practices
• Industry-specific web technologies used to attract and engage potential customers
• Meeting and event services provided in lodging establishments

Students completing the Lodging certificate should be able to:

• Demonstrate the ability to anticipate market trends within industry-specific distribution processes and   technology platforms
• Develop marketing strategies specific to hospitality and tourism
• Manage lodging operations throughout the guest cycle to maximize revenue

See Course Sequences for more information.

Ten months
36 credits

Lodging Management certificate requirements (36 credit hours)

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM125 Special Event Planning

HTM127 Selling in Hospitality and Tourism Management

HTM131 Customer Service Management

HTM143 Computer Reservation Systems

HTM203 Service Marketing

HTM209 Lodging Operations

HTM226 Meetings and Conventions

The Event Management certificate prepares students for direct employment in meeting and event planning for –

• Large hotels
• Convention centers
• Local attractions
• Private catering or event management companies
• Private corporations.

Students completing the Event Management certificate should be able to –

• Organize and promote a special event or meeting utilizing appropriate industry techniques
• Establish a service-profit link to deliver competitive guest experiences in diverse cultural groups
• Develop marketing strategies specific to hospitality and tourism

Ten months
36 credits

Event Management certificate requirements (36 credit hours)

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM125 Special Event Planning

HTM127 Selling in Hospitality and Tourism Management

HTM131 Customer Service Management

HTM138 Foods and Beverages: Gastronomy

HTM203 Service Marketing

HTM224 Catering and Banquets

HTM226 Meetings and Conventions

The Tourism and Travel Management certificate focuses on travel-related careers in –

• Airlines
• Tour operations
• Resort and hotel front-desks
• Travel agencies

The certificate prepares students for direct entry into the workforce and allows them to continue into the Hospitality and Tourism degree program.

Students completing the Travel and Tourism Management certificate should be able to –

• Organize and promote a special event or meeting utilizing appropriate Industry techniques
• Demonstrate the ability to anticipate market trends within industry-specific distribution processes and technology platforms
• Develop marketing strategies specific to hospitality and tourism

See Course Sequences for more information.

Ten months
36 credits

Tourism and Travel Management certificate requirements (36 credit hours)

HTM100 Hospitality Industry

HTM104 Tourism and Travel Industry

HTM114 Travel Destination Geography

HTM125 Special Event Planning

HTM127 Selling in Hospitality and Tourism Management

HTM131 Customer Service Management

HTM143 Computer Reservation Systems

HTM203 Service Marketing

HTM226 Meetings and Conventions

A projection of when classes are offered each year. All HTM classes are 4 credit hours.

Summer Term

Course            Title                                                 
HTM 105        Restaurant Operations                                                            

Fall Term

Course            Title                                                 
HTM 100        Hospitality Industry
HTM 104        Tourism and Travel Industry                                
HTM 114        Travel Destination Geography
HTM 125        Special Event Planning                                         
HTM 131        Customer Service Management
HTM 138        Foods and Beverages:Gastronomy  
HTM 209        Lodging Operations                                               

Winter Term

Course            Title                                                 
HTM 100        Hospitality Industry                                 
HTM 104        Tourism and Travel Industry                         
HTM 105        Restaurant Operations                                
HTM 107        Hospitality Cost Control                              
HTM 125        Special Event Planning                               
HTM 127        Selling in Hospitality and Tourism Management   
HTM 138        Foods and Beverages:Gastronomy            
HTM 226        Meeting and Conventions                           

Spring Term

Course            Title                                                 
HTM 100        Hospitality Industry                   
HTM 125        Special Event Planning                               
HTM 131        Customer Service Management                  
HTM 143        Computer Reservation Systems                   
HTM 203        Service Marketing                                    
HTM 224        Catering and Banquets                                
HTM 290        Hospitality & Tourism Management Strategic Management